Tuesday, June 4, 2013

Doing Lunch!, food-to-go

Lyndey Milan with Eliana Dona from Atticus & Max at 2012 Lunch!
Lunch! is the must-go-to show for producers keen to connect with the food to go market and after a hugely successful inaugural show in 2012, Lunch! is back!  This time, in Sydney [24 & 25 June] as well as Melbourne [12 & 13 August].
Modelled on the United Kingdom’s Lunch!, the show attracts a significant number of buyers from the retail, foodservice and hospitality industries including: restaurants, cafes, pubs and clubs, hotels, delis and supermarkets, caterers and government.
At both shows the Lyndey Milan Producers’ Showcase precinct will feature a number of outstanding Australian boutique producers – a great opoprtunity for them to ‘bite into’ Australia’s growing $20 billion food-to-go market.  Pardon the pun.
At the show there will also be a number of other attractions:
  • Working Lunch! Theatre – panels featuring industry hardhitters discussing food trends, food merchandising and the business of food franchising.
  • Lunch! Table – with competitions such as Smoothie and Juice and australian Sandwichship titles and a number of different senimars on one of my favourite liquids, coffee.
  • Menu Inspiration Academy – practical sessions with pricing and projected profit.
My stand, Lyndey Milan Producers’ Showcase, will also be a great attraction!  If you produce a premium Australian product and want to put your product, face and brand in front of over 3,600 professionals, contact me or my colleague Ann Kidd. The cost to be involved and package offered are below.

What does it cost and what is included?
  • An exhibitor fee of only $1200 +gst per show covers both days and includes:
  • 4m² (2m x 2m) shell scheme stand (see attached pdf) that includes:
  • 2m x 380mm deep fascia name board;
  • 2 x 150watt spotlights on a continuous track – NEW IN 2013;
  • Charcoal carpet tiled flooring
  • 2 x wall shelves – either flat or slated – NEW IN 2013
  • Counter and stool
  • Pre-show public relations and marketing support
  • Listing in printed show map
  • Listing on exclusive Lyndey Milan Producers’ Showcase web page with your product details, description and contacts
  • Complimentary invitation tickets
I look forward to seeing you at Lunch!

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